OVERVIEW: What happens when the consequences of drinking and driving are staring right back at you?

HIGHLIGHTS:    

• Over 100 Million views with No Paid Media            

• Media coverage in over 40 countries, including: NBCNews |Good | Upworthy | DailyMail | AdWeek | Yahoo | Huffington Post | ABC    

• Grand Prix at the United Nations Film Festival

• One Show, NY Festival, & AdStars Shortlist

A project that took close to two years to finish and included: searching thousands of prison records, writing tons of letters to prisoners, multiple prison visits, all to find the right person to deliver this very important message.