FCAS | CALL A TIMEOUT AGAINST HATE

AGENCY: VML

OVERVIEW: In sports you call a timeout when things are out of control. When your team needs to regroup, rethink game strategy and change the momentum. With all the hate and division in our country, we desperately need to call a timeout

For the first time, every major sports league in North America joined together to stand up against all hate. Our campaign featured current athletes, coaches, sports legends and everyday people all calling for A Timeout Against Hate.