TIDE | LAUNDRY VIRGINS
AGENCY: Conill
FEATURED IN: Creativity Online
OVERVIEW: Laundry with Tide Pods means no mess and no measuring, which makes it perfect for anyone doing it for the first time.
I also lost my commercial virginity to this one, which involved winning a 'jump ball' pitch amongst 10 agencies, then having just two weeks to produce with a $50K budget.