MIAMI BEACH | BREAKING UP WITH SPRING BREAK

AGENCY: VML

OVERVIEW: Over the past couple of years Spring Break in Miami Beach had unfortunately become violen. The city decided it was time to end its relationship with Spring Break. So we broke up with spring break. Somehow it became the most talked about break up on the internet for about a week until some Tik Tok influencer couple I’ve never heard of ended their situationship.