FLIC | NAPKINS OF RIGHTS
AGENCY: VML
OVERVIEW: The Florida Immigrant Coalition (FLIC) works to inform immigrants of their rights but undocumented immigrants are hard to reach and generally distrust authorities and institutions.
We knew there was a familiar and dependable environment where undocumented immigrants feel safe and valued, their local community restaurants.
So we took the humble napkin and turned it into a bill of rights for immigrants that was then distributed through community restaurants, food trucks and local markets.
AWARDS: Cannes Bronze, Shortlists x3 | London International Awards Silver