FLIC | NAPKINS OF RIGHTS

AGENCY: VML

 

OVERVIEW: The Florida Immigrant Coalition (FLIC) works to inform immigrants of their rights but undocumented immigrants are hard to reach and generally distrust authorities and institutions.

We knew there was a familiar and dependable environment where undocumented immigrants feel safe and valued, their local community restaurants.

So we took the humble napkin and turned it into a bill of rights for immigrants that was then distributed through community restaurants, food trucks and local markets.

AWARDS: Cannes Bronze, Shortlists x3 |  London International Awards Silver