AGENCY: VML

 

OVERVIEW: The City of Miami Beach asked us to help them with a rebrand. They were ready to shed that party image and show that the iconic destination was much more than just a pretty place with world class beaches, fancy cars and bottle service.

Find Your Wave was an invitation to tourists of all kinds to come to discover all the amazing things that Miami Beach had to offer.

MIAMI BEACH | FIND YOUR WAVE


Our clients were digging the the Find Your Wave video so much they wanted to extend the campaign to showcase their Parks and Recs Department.