MIAMI | F1

AGENCY: VML

OBJECTIVE: F1 racing was coming to Miami.

To bring awareness to the event and let racing fans know all the amazing things they could do in Greater Miami, we created a racetrack tour of Miami and Miami Beach by placing the actual course over a map of Greater Miami, creating pit stops throughout the cities for fans to check out.

We also created an OOH campaign for the Fastest Weekend in Miami, showcasing Greater Miami landmarks from the perspective of a F1 race car.