BODY ARMOR | BLOOD SWEAT & TEARS

AGENCY: VML

 

IDEA: Body Armor is made with real stuff - just like our athletes who pour everything they have into what they do.

We partnered with NFL players Christian McCaffrey, CeeDee Lamb and Bryce Young for a social series where they shared the real stories of the Blood, Sweat and Tears they put into their sport.

CHRISTIAN MCCAFFREY

 

CEE DEE LAMB

 

BRYCE YOUNG