FLIC | NAPKIN OF RIGHTS

AGENCY: VML

OVERVIEW: The Florida Immigrant Coalition (FLIC) works to inform immigrants of their rights but undocumented immigrants are hard to reach and generally distrust authorities and institutions.

We knew there was a familiar and dependable environment where undocumented immigrants feel safe and valued, their local community restaurants.

So we turned the humble napkin into a bill of rights to be distributed through restaurants, food trucks and local markets. A trusted way to reach them with the information they need to know. The napkins contain a QR code that offers more information. And they are available for wholesale directly to restaurants.