GOLD PEAK | TEA IS FOR TRYING

AGENCY: VML

OBJECTIVE: In the wake of a brand refresh, Gold Peak Real Brewed Tea was ready to try something new. And coincidentally we found out that Gold Peak drinkers we’re about trying new things too. So to keep them on the path of discovery we built an entire campaign around the idea of trying. 

And to bring it to life we partnered with someone who knows a thing or two about trying new things - drummer, DJ, director, author, etc. etc. Questlove